Tuesday, May 22, 2012

Stori fach y Western Mail

Mae'r hyn sydd yn ein cythruddo yn aml yn dweud llawer iawn am ein daliadau gwaelodol, ac am wn i bod hynny mor wir am dim golygyddol papur newydd nag ydyw am unrhyw un arall.  Felly mae'n debyg gen i bod tudalen flaen y Western Mail heddiw yn adrodd cyfrolau am ddaliadau gwaelodol tim golygyddol y papur hwnnw.


Cyn dechrau efallai y dyliwn nodi nad oes gen i unrhyw broblem fel y cyfryw efo'r Western Mail, nag unrhyw bapur arall yn codi cwestiynau ynglyn a gwario ar gyfieithu i'r Gymraeg.  Mae sicrhau atebolrwydd gan gyrff cyhoeddus yn un o briod ddylerswyddau gwasg rydd.  Yr hyn sydd yn drawiadol  yma, fodd bynnag ydi ymdriniaeth y papur o'r stori.  Mae'r ffigwr o £400k yn cael ei greu o awyr iach, mae'r pennawd yn ymfflamychol ac yn bersonol, ac mae'n cael ei phloncio ar dudalen flaen y papur.  Hynny yw mae stori sydd yn ei hanfod yn un digon sensitif yn derbyn ymdriniaeth tabloid digon cras ac ansoffistigedig.  Mae'n amlwg bod tim golygyddol y Mail wedi cael y myll oherwydd bod pres yn cael ei Ŷwario ar gyfieithu i'r Gymraeg. Mae'n amlwg hefyd nad ydynt yn deall sensitifrwydd rhaniadau ieithyddol yng Nghymru.

Rwan mae sawl elfen i hyn oll.  Er enghraifft 'dydi'r papur ddim yn cwyno am y 'gwastraff arian' wrth gyfieithu hysbysebion y Cynulliad i'r Gymraeg - ond wedyn maen nhw'n uniongyrchol elwa o hynny.  Yn wir, oni bai am hysbysebion sector cyhoeddus mi fyddai'r Western Mail wedi mynd i ddifancoll ers blynyddoedd lawer.  'Dydyn nhw ddim chwaith yn cwyno am y £500m mae'r Gemau Olympaidd yn ei gostio i Gymru, na'r £60m y bydd y jiwbili yn ei gostio i Gymru, na'r miliynau di derfyn aeth i lawr y draen ar ryfeloedd di bwrpas. Mae yna weithien addawol iawn i'w chloddio ym maes gwastraff mewn llywodraeth leol, neu lywodraeth genedlaethol. Ond na, mae'r Wester Mail yn mynd ati i efelychu'r Daily Express neu'r Daily Mail mewn stori am wariant ar yr iaith Gymraeg. Dyma un o'r ychydig faterion mae tim golygyddol y papur yn teimlo'n gryf amdano.

A dyna ydi'r peth rhyfedd am hyn oll. Beth bynnag ydi ein barn am y Daily Mail, a'r Daily Express, maent yn bapurau efo tan yn eu boliau. Mae ganddynt gyfeiriad golygyddol clir sy'n cael ei fynegi mewn modd cwbl ddi flewyn ar dafod. Ceir ymdeimlad o genhadaeth. Yn yr ystyr yna maent yn hollol wahanol i'r Western Mail - papur digon llipa a di gyfeiriad o ran gwerthoedd golygyddol creiddiol. Ond pan mae'r Western Mail yn penderfynu mynd i lawr llwybr ei gefndryd Seisnig mae'n gwneud hynny mewn modd sy'n rhedeg yn gwbl groes i'w honiad i fod yn bapur 'cenedlaethol' Cymru. Mae yna rhywbeth yn bisar am y syniad o 'bapur cenedlaethol' yn erlid yr iaith genedlaethol. Hynny yw, mae'r stori tudalen flaen yn tanseilio'r ddelwedd mae'r papur yn ceisio ei meithrin, yn ogystal a phechu llawer o'r darllenwyr. Allwch chi ddychmygu'r Daily Express yn ymosod ar y teulu brenhinol, neu'r Daily Mail yn rhedeg stori ymfflamychol ar bobl gwyn, dosbarth canol, canol oed yn osgoi talu eu trethi? Mae'r hyn wnaeth y Western Mail yn ymdebygu i hynny.

A goblygiadau hyn oll? Yn ol pob tebyg fydd y Western Mail ddim efo ni fel papur dyddiol am hir. Mae'n weddol amlwg nad oes gan golygyddion y papur fawr o glem o pwy ydi eu darllenwyr, natur eu marchnad botensial na pa mor bwysig ydi hi i gadw delwedd a hunaniaeth gyson i bapur newydd. Neu mewn geiriau eraill, does ganddyn nhw fawr o syniad ynglyn a'r hyn maent yn ei wneud.

37 comments:

Anonymous said...

Clywch clywch! Blog arbennig o dda. Ond trist fydd gweld Cymru heb unrhyw bapur cenedlaethol. Mor wahanol i'r Alban. Mewn amryw o ffyrdd, gwaetha'r modd!

menaiblog said...

Efallai y byddai marwolaeth y WM yn agor y ffordd i rhywbeth arall - gwell.

Aled G J said...

Mmm. Ond mae yna stori arall tu ol y stori yma siawns. I nifer fawr o bobl yng Nghymru, mi fydd o'n cyflwyno dwyieithrwydd mewn ffordd negyddol iawn, h.y mai cyfieithu dogfennau sychion i'r Gymraeg yw hyd a lled yr holl beth.Dwi'n meddwl weithiau bod ein hobsesiwn ni am statws i'r iaith gyda rhywbeth fel hyn yn ein dallu i sut mae hynny'n gallu ymddangos i bobl eraill y tu allan i'n cylchoedd ein hunain.Mae angen datblygu dadl dros ddwyieithrwydd creadigol nid dwyieithrwydd haearnaidd. Er enghraifft, yn hytrach na mynnu bod popeth sy'n digwydd yn y senedd yn cael ei gofnodi'n ddwyieithog, onid rheitiach peth fyddai gosod targed o 10% o gyfraniadau yn y siambr yn Gymraeg erbyn 2016? Dyna'r math o dddwyieithrwydd allai wneud synnwyr i bobl y tu allan ac hyrwyddo'r iaith go iawn ar yr un pryd.

Anonymous said...

Yr unig reswm fysswn yn prynu neu darllen y Western Mail os fyswn eisio cachiad.mae o yn pabur reit dda am sychu fy'n nhin !

menaiblog said...

Aled mae'n bosibl i gael targed o 10% Cymraeg yn y Cynulliad yn ogystal a chofnod Cymraeg wrth gwrs.

Ti'n gywir bod dadl i'w chynnal ynglyn a natur dwyieithrwydd. Efallai y cawn gip ar y mater pan ga i dipyn o amser.

Mabon said...

Aled, rwy'n derbyn dy bwynt. Ond: 1. Sut mae disgwyl i'r Cynulliad heddlua targed o'r fath? A fyddai yna gosb ar AC sydd ddim yn cyrraedd canrhan penodol o ddefnydd yr iaith? 2. Yn bwysicach, o dderbyn dadl y Western Mail (ac eraill) a dweud na ddylid cyfieithu cofnodion y cyfarfodydd mwyaf di-nod oherwydd y gost, yr hyn rydyn ni'n ei ddweud mewn gwirionedd yw nad oes angen eu cyfieithu oherwydd, ar ddiwedd y dydd, mae pawb yn medru deall Saesneg. Mae ei osod fel hyn yn dangos ei fod felly mewn gwirionedd yn gam fawr a phwysig. O dderbyn y ddadl honno felly, fod pawb wedi'r cyfan yn deall Saesneg, yna pam cael unrhyw gofnod Cymraeg? Pam cael arwyddion ffordd Cymraeg? Pam cynnal unrhyw wasanaeth Cymraeg? Oherwydd, wedi'r cyfan, rydyn ni gyd yn deall Saesneg, a defnydd y Gymraeg sydd bwysicaf onid e? (ys dywed Dafydd El). Mae holl egwyddor darparu gwasanaeth ddwy-ieithog yn cael ei herio yn y ddadl yma, dyna pam mod i ac eraill wedi cael ein cynddeiriogi.

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